Which One Would be supreme gem? – Scientific Games Corporation (SGMS), Cracker Barrel Old Country Store, Inc. (CBRL)

The shares of Scientific Games Corporation have increased by more than 30.48% this year alone. The shares recently went up by 2.41% or $0.55 and now trades at $23.33. The shares of Cracker Barrel Old Country Store, Inc. (NASDAQ:CBRL), has jumped by 3.08% year to date as of 09/12/2019. The shares currently trade at $162.02 and have been able to report a change of -1.90% over the past one week.

The stock of Scientific Games Corporation and Cracker Barrel Old Country Store, Inc. were two of the most active stocks on Thursday. Investors seem to be very interested in what happens to the stocks of these two companies but do investors favor one over the other? We will analyze the growth, profitability, risk, valuation, and insider trends of both companies and see which one investors prefer.

Profitability and Returns

Growth alone cannot be used to see if the company will be valuable. Shareholders will be the losers if a company invest in ventures that aren’t profitable enough to support upbeat growth. In order for us to accurately measure profitability and return, we will be using the EBITDA margin and Return on Investment (ROI), which balances the difference in capital structure. SGMS has an EBITDA margin of 20.34%, this implies that the underlying business of SGMS is more profitable. The ROI of SGMS is 3.50% while that of CBRL is 23.70%. These figures suggest that CBRL ventures generate a higher ROI than that of SGMS.

Cash Flow

The value of a stock is ultimately determined by the amount of cash flow that the investors have available. Over the last 12 months, SGMS’s free cash flow per share is a positive 1.33, while that of CBRL is negative -0.06.

Liquidity and Financial Risk

The ability of a company to meet up with its short-term obligations and be able to clear its longer-term debts is measured using Liquidity and leverage ratios. The current ratio for SGMS is 2.20 and that of CBRL is 1.00. This implies that it is easier for SGMS to cover its immediate obligations over the next 12 months than CBRL.


SGMS currently trades at a forward P/E of 30.22, and a P/S of 0.64 while CBRL trades at a forward P/E of 17.42, a P/B of 6.01, and a P/S of 1.27. This means that looking at the earnings, book values and sales basis, SGMS is the cheaper one. It is very obvious that earnings are the most important factors to investors, thus analysts are most likely to place their bet on the P/E.

Analyst Price Targets and Opinions

The mistake some people make is that they think a cheap stock has more value to it. In order to know the value of a stock, there is need to compare its current price to its likely trading price in the future. The price of SGMS is currently at a -21.37% to its one-year price target of 29.67. Looking at its rival pricing, CBRL is at a -3.08% relative to its price target of 167.17.

When looking at the investment recommendation on say a scale of 1 to 5 (1 being a strong buy, 3 a hold, and 5 a sell), SGMS is given a 2.70 while 3.00 placed for CBRL. This means that analysts are more bullish on the outlook for CBRL stocks.

Insider Activity and Investor Sentiment

Short interest or otherwise called the percentage of a stock’s tradable shares currently being shorted is another data that investors use to get a handle on sentiment. The short ratio for SGMS is 8.09 while that of CBRL is just 9.04. This means that analysts are more bullish on the forecast for SGMS stock.


The stock of Cracker Barrel Old Country Store, Inc. defeats that of Scientific Games Corporation when the two are compared, with CBRL taking 3 out of the total factors that were been considered. CBRL happens to be more profitable, generates a higher ROI, has higher cash flow per share, higher liquidity and has a lower financial risk. When looking at the stock valuation, CBRL is the cheaper one on an earnings, book value and sales basis. Finally, the sentiment signal for CBRL is better on when it is viewed on short interest.